8 Years of CBD Gummy Lessons Learned at Steve's Goods
Posted by Steve Schultheis on Mar 3rd 2026
Yesterday, someone asked me what I'd do differently if I started Steve's Goods over again in 2026.
My first thought was: "Everything."
My second thought was: "Actually, nothing."
Not because I did everything perfectly (I definitely didn't), but because the mistakes taught me more than the successes ever did.
Since it's Friday and I'm feeling reflective, here are the biggest mistakes I made building Steve's Goods - and what they actually taught me about this weird, wonderful industry.
Mistake #1