Some Things Are Worth More Than Money: A Maker's Reflection
Posted by Steve Schultheis on Mar 3rd 2026
t's 2 a.m. I'm standing in an empty warehouse in Colorado, surrounded by 10,000 bottles of CBD gummies I can no longer legally sell in the state.
The easy fix? Change the formula. Add a synthetic compound. Play the regulatory game. Would have saved me a million dollars and a cross-country move.
But then I thought about Margaret.
She's 71, lives in Denver, and has been ordering our gummies every month for four years to help with her arthritis. Last Christmas, she sent me a photo of a quilt she'd
8 Years of CBD Gummy Lessons Learned at Steve's Goods
Posted by Steve Schultheis on Mar 3rd 2026
Yesterday, someone asked me what I'd do differently if I started Steve's Goods over again in 2026.
My first thought was: "Everything."
My second thought was: "Actually, nothing."
Not because I did everything perfectly (I definitely didn't), but because the mistakes taught me more than the successes ever did.
Since it's Friday and I'm feeling reflective, here are the biggest mistakes I made building Steve's Goods - and what they actually taught me about this weird, wonderful industry.
Mistake #1