Some Things Are Worth More Than Money
Posted by Steve Schultheis on Mar 3rd 2026
t's 2 a.m. I'm standing in an empty warehouse in Colorado, surrounded by 10,000 bottles of CBD gummies I can no longer legally sell in the state.
The easy fix? Change the formula. Add a synthetic compound. Play the regulatory game. Would have saved me a million dollars and a cross-country move.
But then I thought about Margaret.
She's 71, lives in Denver, and has been ordering our gummies every month for four years to help with her arthritis. Last Christmas, she sent me a photo of a quilt she'd
What Eight Years of Making CBD Gummies Actually Taught Me (The Mistakes Part)
Posted by Steve Schultheis on Mar 3rd 2026
Yesterday, someone asked me what I'd do differently if I started Steve's Goods over again in 2026.
My first thought was: "Everything."
My second thought was: "Actually, nothing."
Not because I did everything perfectly (I definitely didn't), but because the mistakes taught me more than the successes ever did.
Since it's Friday and I'm feeling reflective, here are the biggest mistakes I made building Steve's Goods - and what they actually taught me about this weird, wonderful industry.
Mistake #1