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Last month, I got a call from a potential wholesale client who asked, "What's your cost per gummy if we use corn syrup instead of that organic stuff?" I told him we don't make gummies with corn syrup anymore. Haven't since 2019. He was confused. "But everyone uses corn syrup. It's half the price." That's exactly why I don't use it. The Corn Syrup Conversation I Have Every Week Most people don't realize that the sweetener is what makes or breaks a gummy. The CBD extract might be the star, but th

Yesterday, someone asked me what I'd do differently if I started Steve's Goods over again in 2026. My first thought was: "Everything." My second thought was: "Actually, nothing." Not because I did everything perfectly (I definitely didn't), but because the mistakes taught me more than the successes ever did. Since it's Friday and I'm feeling reflective, here are the biggest mistakes I made building Steve's Goods - and what they actually taught me about this weird, wonderful industry. Mistake #1

Last updated: April 27, 2026 Why every gummy maker suddenly cares about the environment, and what actually matters when you're choosing CBD Look, I'll be honest. For eight years of making gummies, I thought "sustainability" was just another marketing buzzword. Then I saw the numbers: 60% of you are actively choosing brands based on environmental practices. That's not a trend—that's a revolution. And here's the thing that got my attention: sustainable practices aren't just good for the plan

Sometimes doing the right thing costs more, takes longer, and nobody notices. Here's why I do it anyway. In 2019, I had a decision to make. Stay in Colorado with established suppliers, cheaper hemp, and a booming CBD market. Or move everything to Kentucky—higher costs, fewer connections, more complicated logistics. I chose Kentucky. Not for business reasons, but because of something my dad taught me when I was twelve: "Son, the right thing to do is usually the harder thing to do." Years la