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Yesterday, someone asked me what I'd do differently if I started Steve's Goods over again in 2026. My first thought was: "Everything." My second thought was: "Actually, nothing." Not because I did everything perfectly (I definitely didn't), but because the mistakes taught me more than the successes ever did. Since it's Friday and I'm feeling reflective, here are the biggest mistakes I made building Steve's Goods - and what they actually taught me about this weird, wonderful industry. Mistake #1

Last updated: April 27, 2026 Why every gummy maker suddenly cares about the environment, and what actually matters when you're choosing CBD Look, I'll be honest. For eight years of making gummies, I thought "sustainability" was just another marketing buzzword. Then I saw the numbers: 60% of you are actively choosing brands based on environmental practices. That's not a trend—that's a revolution. And here's the thing that got my attention: sustainable practices aren't just good for the plan

Sometimes doing the right thing costs more, takes longer, and nobody notices. Here's why I do it anyway. In 2019, I had a decision to make. Stay in Colorado with established suppliers, cheaper hemp, and a booming CBD market. Or move everything to Kentucky—higher costs, fewer connections, more complicated logistics. I chose Kentucky. Not for business reasons, but because of something my dad taught me when I was twelve: "Son, the right thing to do is usually the harder thing to do." Years la

 I get this question at least twice a week: "Steve, I tried CBD gummies and felt nothing. Are they fake?" Nine times out of ten, the gummies are fine. The problem is bioavailability - how much CBD your body actually absorbs versus how much you consume. After eight years of making gummies and fielding these questions, I've learned that most people have no idea how CBD absorption actually works. So let me break down the science in plain English, then give you practical tips that actually mak