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The CBD Sustainability Revolution: A Real Talk Guide

Posted by Steve Schultheis on Mar 3rd 2026

The CBD Sustainability Revolution: A Real Talk Guide
Last updated: April 27, 2026 Why every gummy maker suddenly cares about the environment, and what actually matters when you're choosing CBD Look, I'll be honest. For eight years of making gummies, I thought "sustainability" was just another marketing buzzword. Then I saw the numbers: 60% of you are actively choosing brands based on environmental practices. That's not a trend—that's a revolution. And here's the thing that got my attention: sustainable practices aren't just good for the plan
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Why I Left Colorado for Kentucky to Build CBD Gummies

Posted by Steve Schultheis on Mar 3rd 2026

Why I Left Colorado for Kentucky to Build CBD Gummies
Sometimes doing the right thing costs more, takes longer, and nobody notices. Here's why I do it anyway. In 2019, I had a decision to make. Stay in Colorado with established suppliers, cheaper hemp, and a booming CBD market. Or move everything to Kentucky—higher costs, fewer connections, more complicated logistics. I chose Kentucky. Not for business reasons, but because of something my dad taught me when I was twelve: "Son, the right thing to do is usually the harder thing to do." Years la
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Why Some CBD Gummies Don't Work For You

Posted by Steve Schultheis on Mar 3rd 2026

Why Some CBD Gummies Don't Work For You
 I get this question at least twice a week: "Steve, I tried CBD gummies and felt nothing. Are they fake?" Nine times out of ten, the gummies are fine. The problem is bioavailability - how much CBD your body actually absorbs versus how much you consume. After eight years of making gummies and fielding these questions, I've learned that most people have no idea how CBD absorption actually works. So let me break down the science in plain English, then give you practical tips that actually mak
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What Really Happens Inside Our CBD Manufacturing Lab

Posted by Steve Schultheis on Mar 3rd 2026

What Really Happens Inside Our CBD Manufacturing Lab
Yesterday, I threw away 500 gummies. They tested perfectly. Potency was spot-on. No contaminants. No pesticides. The lab reports looked great. But when I tasted them, something was off — a slight bitter aftertaste that shouldn't be there. Most companies would have shipped them. The lab results were clean, the dose was accurate, and customers probably wouldn't have complained. But "probably good enough" isn't how I run my business. Here's what actually happens behind the scenes in quality
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